Nokia 20Lives
Another day, another life

Briefing
Create a Pan-European interactive event for young adults that enforces Nokia's brand promise: Connecting People.

Concept
20Lives is an interactive cross-over between film and game.
Between September 19th and October 13th 2005, the participants lived another life every day.

Nokia 20Lives used the latest in online interactive video to make that experience as realistic as possible and included mobile phone calls and SMS to mix the fiction with reality. It featured a rich and non-conformistic storyline that connected all 20 characters, thus encouraging the participants to communicate with each other, enforcing Nokia’s brand promise of “Connecting People”.

Nokia 20Lives entertained almost 750.000 registered users in 21 countries across Europe, including Turkey, Israel and Russia.


Facts & figures

21 Countries
11 Languages
750.000 participants
Average duration per visit 23 minutes

20 Lives
90 websites
200 minutes of interactive video
35 actors
300 extra’s

Average overall user rating: 4.80 out of a possible 5 stars
65.3% opt in for receiving marketing information

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Online demo
Prior to registration, participants were able to experience what they were registering for by living the life of Phil Blitz, our protagonist.
Watch online demo example
Quicktime | Windows Media

Online Event
Every day a new life opened to participants. Each life consisted of several interactive scenes and an SMS that connected it directly to other lives.






 
 
Watch the movie of the online event
Quicktime | Windows Media