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Carte Noire Une Déclaration Nommée Désir |
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Send Your Valentine a Secret Serenade Objective Create a more modern image for "the coffee named desire" with an interactive Valentine's Day online brand promotion to attract a new, more youthful (25-35) audience. Concept Fabian, a charming French chanson singer, helps you create a personalised love serenade. Your responses to his questions determine the love song’s lyrics. Even your choice of coffee determines the genre of the song that Fabian will perform: R&B, ballad, or rock. More than eighty different lyric versions were recorded and performed in forty-five distinctly different video clips shot in one long studio day. Players interact with over fifty minutes of lush, full-screen video and audio, including alternative pathways and looping sequences. The stylish video clip is then sent anonymously to your valentine. If they can guess your true identity you both can win a romantic holiday together at an exotic location. |
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