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Carte Noire (e-mail) Une Déclaration Nommée Désir |
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Send Your Valentine a Secret Serenade Objective Create an online Valentine’s Day promotion for a youthful (25-35) audience. Concept Players receive an email that a secret admirer has sent a love serenade performed in a stylish MTV-like video clip. Then identify your secret admirer from 9 clues. Guess correctly for a chance of winning a romantic holiday together. However players can also create a love song for someone they desire more. Player responses shape the lyrics. Even your preference in Carte Noire coffee determines the genre. If your valentine correctly guesses your identity both receive emails of your chance of winning the ultimate coffee date. The user engagement level of the site was high. Of the more than 100,000 visitors who experienced and interacted with the Carte Noire brand they did so (on average) for almost 5 minutes. What’s more, with an impressive 57% of visitors completing the total site experience of creating and sending their secret serenade to their valentine, Carte Noire helped arrange over 50,000 romantic rendez-vous across France. |
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