Feel Volvo C70
The guidebook reinvented
About the site

A remarkable site for a remarkable campaign: an online invitation to Feel. The Volvo C70 Guidebook to Feel is a journey in itself. Each new page a little surprise, a very entertaining way to meet a new car and its campaign. Just see the pages turn in its awkward way. Enjoy the moments where the content breaks the boundaries of the physical book. Keep an eye open for extremely well animated crash test dummies, relax and charge your battery for a couple of seconds, read the floating poetry and experience a campaign come to life.


ATL-campaign background

Where other campaigns for convertible cars focus on shiny happy people, beautiful three quarter shots and the winding roads along the Pacific, the all-new Volvo C70 takes another approach: foggy mountains, dusty desserts and night time city life. Not the most logical places for a convertible ride, one might say, but all are situations in which your senses are tested to the max. Especially driving a luxury coupe convertible as the Volvo C70.

Therefore: C70 invites you to Feel.
 

 

  Campaign Site
Click on the image to view the campaign site
 
   
   
Banner Campaign
Click on the links to view the banners
 
  Feel flash 120x600
Feel flash 300x250
Feel flash 468x60
Feel flash 728x90
 
  Feel video 120x600
Feel video 300x250
Feel video 468x60
 
   
  Roof flash 120x600
Roof flash 300x250
Roof flash 468x60
Roof flash 728x90
 
  Roof video 120x600
Roof video 468x60