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About the site
A remarkable site for a remarkable campaign:
an online invitation to Feel. The Volvo C70 Guidebook to Feel
is a journey in itself. Each new page a little surprise, a very
entertaining way to meet a new car and its campaign. Just see
the pages turn in its awkward way. Enjoy the moments where the
content breaks the boundaries of the physical book. Keep an
eye open for extremely well animated crash test dummies, relax
and charge your battery for a couple of seconds, read the floating
poetry and experience a campaign come to life.
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ATL-campaign background
Where other campaigns for convertible
cars focus on shiny happy people, beautiful three quarter shots
and the winding roads along the Pacific, the all-new Volvo C70
takes another approach: foggy mountains, dusty desserts and night
time city life. Not the most logical places for a convertible
ride, one might say, but all are situations in which your senses
are tested to the max. Especially driving a luxury coupe convertible
as the Volvo C70. Therefore:
C70 invites you to Feel. |
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